First impressions are vital when creating business connections, obtaining clients and building a customer base. Signs reflect your company's image and draw attention to your business. This is not something that should be disregarded if you want to establish yourself as a viable option to your potential clients. Without signage, you are missing out on a crucial element that works to advertise your products and services.

If you are starting a new company, your brand needs to be developed and cohesively represented across all mediums from your business cards, letterhead, website and signage for your business. A sign can be a remarkably useful way to market your business and as soon as you pay the initial expenditure, it becomes a very cost effective form of promotion.

A Sign's Function

A sign's purpose is communication, whether it be conveying information about or promotion for your company or directing prospects in your retail store and encouraging impulse buys. This way, a sign can be viewed as a salesman. Besides enticing new customers, signs act to strengthen your brand in the mind of other people.

Proper Visibility

For a start up, a sign will instantly start achieving you visibility and help develop your brand awareness. An organization's signage should not only be appealing, but attention grabbing. It must be in the perfect location and it must differentiate yourself apart the from the surrounding competition. 

The Best Location

External signage for your company can be attached to the building face, or mounted on the premises outside of your business. Location is a key issue here. Signage must be noticeable to traffic passing by. People are either strolling or driving by which means that the sign must be at the perfect angle for the most ideal visibility. The sign shouldn't be too cluttered, or else a passerby may not get the meaning you are trying to communicate. Keep it simple, yet appealing. Your goal as an entrepreneur is to design your sign to be legible and to make an impression.

Choosing A Sign Company

When locating a sign service to design, build and mount your sign, you must keep in mind the following concerns. What zoning and codes does my location have? The sign company, if local, should already know this, and should always acquire the permits for the job. Both well-known businesses and new business will have already identified their target market and audience of their buyers, and this contributes to the sign design. Your target market coupled with the location will help determine the size, dimensions and messaging. Your budget is a large factor as well; just how much are you to spend? How big are you willing to go? Do you need to go big? A sign company will assist you to examine your needs and come up with a creative solution that fit your spending limit. Size, detail and materials of the sign can be changed to meet your budget. Choose a sign company that is local, and has a portfolio of projects to see their capability. Most will have an in house graphic designer that will be able to create mockups. Never move forward without a digital mockup. A sign company will want to keep their positive reputation in the community and will generally help in any way possible to exceed your expectations.

Article submitted by Rich Coffman, a writer working with Broomfield Sign Company located in Denver, Colorado.