Located in the geographic heart of the United States, Dealer Alliance Corp. provides a global forum where companies buy and sell reach equipment for the heavy construction industry We've been matching buyers a seller since 1981, making Dealer Alliance Corp. the most experienced aerial lift provider in the heavy construction industry From our corporate headquarters in Rockford, IL., we're the folks people come to when they want to buy or sell scissor lifts, boom lifts and reach forklifts