Start-ups, entrepreneurs, and those embarking on new business ventures may be clearly aware of their statistics, their budget, and their long term goals but without the edge of creativity, no matter how good their business plan, they are unlikely to see success from their venture. As western consumers are no longer just looking to fill their needs, but are continually looking for items and services that align with their personal tastes and wants, it is important for new businesses and entrepreneurs to invest in their creativity to help develop a strong business idea, put it into action, and reap the rewards of its success.
Sets you Apart from the Competition
In the business realm, it is highly unlikely that your ‘unique, excellent business plan’ is actually an original idea, and in reality there are probably plenty of other companies or individuals that are developing the same ideas and concepts, or are already running successful businesses that offer the same services and products that you are aiming to.
Through taking a creative approach however, you are able to make your business stand out from its competitors, which will make those after the services or products you offer more likely to purchase them from you. Your creativity could simply be a quirky packaging design, targeted marketing campaign, or even a different way of working. For example, a retail business could separate itself from the crowd by promoting their personal shopping service or late night or bespoke opening hours.
Increase Chances of Investors
With a combination of facts and figures, you can gain an investors attention, but with the addition of appeal, you can turn that interest into investment. An investor may have visited other entrepreneurs and small businesses who are offering similar business plans, so your plan needs to have that added edge to make them say yes to you and not your competitors.
Those who are investing will be doing so to have a good return, so it is essential that your business plan is correct and your projected profits are accurate so as to clearly show how your business would grow. It is also important that you show a creative aspect that focuses on brand creation, marketing, and continual business development. Even from the earliest stages, you should be looking at the conception of your brand and should focus on developing your website design, appearance of your business plans and how your office or retail space will look, so that your business can have a professional, stylish look that is evident of every aspect of your business.
Better Thoughts
To use an old cliché, consumers and investors are looking for companies and entrepreneurs who think outside the box when it comes to ideas generation and business plans, so those who are serious about putting their plans into action should make an effort to be creative in their thoughts. Should something go wrong, or you find that you need to make changes to your business plan, being creative in your thoughts, and brainstorming ideas will mean that you can quickly come up with solutions and generate and evolve new ideas that will help your company stay relevant as it grows.
Along with all the other benefits of being creative in your entrepreneurial ventures, using creativity to develop and promote your business will also make it more fun. Regardless of how passionate you are about your business idea, there are always parts of developing a plan and pitching to investors that are less exciting than others, but by approaching these from a creative but logical stance, these can also become more interesting.
Beth Stubbings knows the importance of creativity in business and thinks that it is the added edge that leads to business success. She would recommend Now Go Create to any entrepreneurs or business start-ups that are looking to learn how to think creatively and develop successful ideas.
