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How to Prepare a Business Proposal for Getting Favorable Responses

Creating a business plan is the first vital step, which cannot be overlooked under any circumstances. The business aim and mission ought to be stated clearly, because it is valuable to look for financial support, new opportunities, organize and administer your trade efficiently. Think of business proposal as a scientific formula that needs to be followed. It will guide you in the future to attain your company goals.

Formulating business plan for new enterprise is extremely challenging. Several entrepreneurs opt to apply for tailored templates available online without actually assessing if it is suitable for their organization or not. 

Here is a smart guide to help you understand the aspects of business plan.

1. Executive synopsis - A brief and unsure business plan could shatter any deal. It is helpful to influence investors to offer you options to go ahead or refuse you just then. Sponsors do not have time for long discussions, so let it be short and appealing. The synopsis ought to effectively encapsulate your goals and strategies. The layout of the executive summary includes:

  • Type of business
  • Issues and opportunities
  • Technology/Product/Services
  • Management team
  • Marketing strategies
  • Capital and finance
  • Exit strategy

Reading this summarized presentation of the entire business plan will truly give the investors an inspiration on whether to invest in your business or not.

2. Problems - Problems need not be supposed, but stated in facts and figures. Using data gathering techniques like observation, interviews, running polls and surveys online can be carried out to assess how the issues influence your business. 

3. Solution - After figuring out the issues by conducting a well informed research, you will be able to think of suitable and necessary solutions. Mention the product or the services that you are offering your customers. Solutions for the problem must be explained thoroughly along with the technological strength of the product. 

4. Marketing analysis - Before taking a plunge in business, get familiar with the competitors and the market you are venturing in. How they handle their product and the responses they gain from customers. You can keep yourself updated by reading newspapers, business magazines and watching news. Market knowledge will provide you with advance approach on how to promote your business and reflect on effective marketing strategies. 

5. Branding strategy - To create an awareness form an efficient branding strategy. Your product must be unique and have its own identity. Brand name leaves a positive trait in the minds of customers, when they think about your product. Use social networking sites such as FaceBook, Twitter and forums to promote your services. Placing ads on TV, radio, magazines and newspaper can also help to promote business. 

Recognize direct and indirect challengers. Direct competitors sell similar products, whereas indirect opponents sell alternative products, which provide the parallel needs. Gather information about them to help you to recognize the strength and size of your competitors. In addition, you can make the necessary improvements in your products or services to achieve an edge. 

State the edge of your product or services along with its attractive features. Additionally, mention how will it magnetize customers as well as cleverly push them to purchase it. 

6. Financial projection - A financial projection converts the capital plans to precise target within a particular timeframe. Forecasting your budget and developing a monthly projection will help you to manage and organize your business forecast for the 1st year followed by yearly projections for minimum three years. Use charts like pie diagrams or graphical representation to understand the financial projections easily.

7. Management team - Write a simple and clear description of your business management team. State their roles, experiences or related knowledge and their credentials, so that investors can take interest in your business. 

This summary or sketch of the business proposal acts as a checklist of the vital subjects that have to be considered before establishing a company. For a successful business there needs to be a merger of bright ideas, organized plans and proper implementation.

 

Mary Mitchell explains about the services that are offered by the consulting firms to their clients. She also writes about how successful companies like Bruce McCaffrey Inc have been catering to their clients with services like marketing management, business analysis, writing proposals, and lots more.